Miss Grass: A Community to Brand Masterclass ft. Kate Miller

The Dime

Контент предоставлен Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Bryan Fields & Kellan Finney, Bryan Fields, and Kellan Finney или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

10M ago 42:47

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The most under-recognized tool to guarantee brand loyalty.

The Cannabis industry is no different than others when building a brand.

Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.

Miss Grass has done this exceptionally.

Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.

This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:

How to convert an online Community to a brand
Brand iteration
Importance of terpenes combinations for consistency
Using first party data to drive decisions

Guest Links:

https://twitter.com/MissGrass
https://www.instagram.com/kdebz/
https://www.instagram.com/missgrass/
https://missgrass.com/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

🎥 YouTube: The Dime

📸 Instagram: The Dime

🐣 Twitter: Bryan Fields, Kellan Finney

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