EP137: The Marketing Achievement Awards - Asha Patel

The DOC and the GURU

In our 1st episode that celebrates finalists in the Marketer of the Year category for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Asha Patel, the Head of Marketing at Google South Africa and Head of B2B marketing for Sub-Saharan Africa.
In a not-to-miss episode, Asha takes us on her fascinating journey; from growing up in an Indian township to her parents’ foresight on the value of a good education, from taking a chance on a new field of ‘digital marketing’ to working abroad, and from being inspired by an uplifting corporate video to actually working at that fantastic place today.
So, for insights into her 11-year career at Google, listen in. It covers a range of initiatives; from Google’s $1billion investment into Africa to what that means for SMEs, from big digital transformation programmes to thought leadership and skills development, and from her passion for true transformation to tangible business results.
Asha furthermore shares critical skills for marketers of today and into the future; understand data and be insights-driven, ‘lean in’ and ask for help, drive business ROI and measurement, and don't underestimate the power of mentorship and coaching.
This is another insightful The DOC & The GURU Podcast – as we wish Asha, and the other finalists, all the best for the upcoming awards.
#MarketingAchievementAwards #marketing #media #podcast Facebook