German Wine Reimagined with Sommelier Zack Musick - 016

The DRINKS.com Podcast: The Business of Online Alcohol

In this episode of the Drinks.com Podcast, Brandon Amoroso speaks with Zack Musick, Director of Education for the German Wine Collection. Zack delves into his journey from a budding sommelier in Laguna Beach to a pivotal figure in promoting German wines in the U.S. He shares his unique insights into the diversity and complexity of German wines beyond the typical sweet Riesling, advocating for a broader appreciation of Germany's wine offerings including dry wines, Pinot Blanc, and the emerging German Chardonnay.
Here's what you'll learn:

• The evolution of German wines from sweet Rieslings to a diverse array of high-quality varieties.
• The challenges and strategies of introducing lesser-known German wines to the American market.
• The role of organic and biodynamic practices in producing superior wines.
• Techniques for educating sommeliers and consumers to broaden their wine preferences.
• The impact of online platforms and wine clubs in boosting the visibility and sales of German wines.

Topic timestamps
🎤 Introduction and Background of Zack Musick (00:00:09)
🛤️ Zack Musick's Career Journey (00:00:37)
🍇 Role and Vision of the German Wine Collection (00:03:35)
🚧 Challenges in Introducing Diverse German Wines to the U.S. Market (00:06:15)
💻 Importance of Online Sales and Digital Presence (00:11:04)
📚 Impact of Wine Education and Storytelling on Sales (00:09:27)
🎯 Strategic Targeting and Market Expansion (00:17:18)
🍷 Experiences with Wine Tastings and Industry Events (00:28:15)
🍾 Favorite Wine Memories and Personal Preferences (00:32:31)

Zack Musick
LinkedIn - https://www.linkedin.com/in/zack-musick-9110521a/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon