29. Greeting Cards

The Economics of Everyday Things

Контент предоставлен Freakonomics Network and Zachary Crockett. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Freakonomics Network and Zachary Crockett или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

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The tradition of sending cards to loved ones was in decline — until it was rescued by a new generation. But millennials have their own ideas about what sentiments they want to convey. Zachary Crockett is thinking of you on your special day.

SOURCES:
- Mia Mercado, writer and former editor at Hallmark.
- George White, president of Up With Paper and former president of the American Greeting Card Association.

RESOURCES:
- 34th Louie Awards - Finalists & Winners, (2022-2023).
- "Season’s (and Other...) Greetings," by Maria Ricapito (Marie Claire, 2020).
- "Hallmark Greeting Cards Have Adjusted to the Digital Revolution," by Trent Gillies (CNBC, 2017).
- "Testimony of Don Hall, Jr. President and CEO of Hallmark Cards, Inc. Before a Joint Hearing of the Senate Subcommittee on Federal Financial Management, Government Information, Federal Services and International Security and the House, Postal Service and the District of Columbia" (2010).

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#Business #Freakonomics Network #Zachary Crockett