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Episode 38: The Power of the PS
Manage episode 448618238 series 3601278
Контент предоставлен Liz Wilcox. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Liz Wilcox или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
In this episode, Liz Wilcox discusses the effectiveness of using the PS (postscript) in marketing emails. She explains that there is no right way to use the PS but emphasizes its importance for engaging readers and highlighting key points, especially for those who skim the email content. Liz shares tips on using the PS to create urgency, introduce bonuses, and include testimonials. She also provides examples of how the PS can be used both in sales emails and regular newsletters to drive action such as clicking on links or joining waitlists. Additionally, Liz touches on the concept of a super signature and its role as an ongoing footer with multiple action points.
Link to get on the annual pass waitlist
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