S3 Ep 15: How to Stay Authentic with Non-salesy Copywriting with Erin Morris

The Embodied CEO

In this online world, it feels like everyone is selling something. Salesy copy is everywhere, and we can sniff it out from a mile away at this point. So… how do you write copy that sounds interesting, authentic, and not just like another money-grab that gives people the ick?

In this episode, Erin Morris is here to set us straight on what makes good copy, why so many of us are missing the mark and writing salesy copy, and where we can start with creating better more authentic copy and connections online.

If you’re a coach or personality-driven brand, you NEED this episode. Let’s dive in.

What’s in this episode:

[00:00] Intro

[02:15] Why Erin is so devoted to authenticity

[06:16] How Erin’s love of freedom (not her formal education) led her to a copywriting career

[12:39] Erin’s tips on writing copy that sounds like you, instead of a used car salesman

[22:16] The talents and skill sets that make some people better at copywriting, podcasting, etc

[29:33] Why you need to break out of the corporate sound to write the most authentic copy

[34:36] My quote and question for you today

For full show notes, resources, links and to download the transcript, head to: https://kirstenscreen.com/blog/.

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