Debunking Website Myths: Katrina Fouracre's Strategies for Long-Term Business Growth - Ep. 5

The Entrepreneurs' Circus

Debunking Website Myths: Strategies for Long-Term Business Growth - Ep. 5
In this episode of Entrepreneur's Circus, host Charlotte Wibberley and guest Katrina from Cariad Creative dive into the often-overlooked world of website strategy.
With 10 years of experience in WordPress design, Katrina shares invaluable insights on creating effective online presences for businesses. Discover why simply having a website isn't enough in today's competitive digital landscape, and learn how to develop a comprehensive strategy that encompasses your website, social media, and other online assets.
The duo discusses common misconceptions about SEO, the challenges of building trust online, and why quick-fix solutions often lead to long-term problems. Whether you're a seasoned entrepreneur or just starting out, this episode offers actionable advice for improving your digital marketing approach and standing out in the crowded online space.
Tune in for an unfiltered conversation about the realities of building a successful online presence in the ever-changing world of digital business.

Detailed Show Notes:

Episode Summary:

Charlotte Wibberley interviews Katrina from Cariad Creative about the importance of website strategy for entrepreneurs. They discuss common misconceptions about online presence, the evolution of digital marketing, and how to create an effective web strategy.

Key Points Discussed:

- The need for a comprehensive website strategy

- Changes in the online business landscape since COVID-19

- The interconnected nature of online marketing assets

- Challenges of SEO and building trust online

- The resurgence of website importance in business

Guest Information:

Katrina, the founder of Cariad Creative, has 10 years of experience in WordPress website design. She specialises in creating accessible websites and implementing effective website strategies for businesses.
https://cariadcreative.com/

Episode Highlights with Timestamps:

02:05 - Introduction to Katrina and her business

03:40 - Discussion on the importance of website strategy

05:25 - Common misconceptions about websites and online visibility

07:20 - Changes in the online business landscape post-COVID

09:30 - Tailoring online strategies to target audiences

11:20 - The renewed interest in website design and SEO

13:50 - Trust issues in the website design industry

15:50 - Pros and cons of all-in-one systems for websites

Quotable Moments:

"You need to do the work to actually make it work. It's not one of those things that are kind of like oh you have a website designed and you know it's like a magic thing and everything's going to happen." - Katrina

"I think there's been like a lot of um I don't know maybe it was around overtime where lots of people started businesses and the online space was so it was busy but it just meant that they're like people were able to get traffic easier and people were online a lot more people on social media a lot more people were googling a lot more and it kind it felt like an easy thing or easier thing and then obviously it seems to now it seems so much harder as well because things have changed people's mindsets have changed people's views have changed and behaviours have changed" - Katrina

Resources Mentioned:

- WordPress

- Google (for SEO)

- Instagram

- TikTok

- YouTube

Actionable Tips:

1. Develop a unique website strategy tailored to your business and target audience

2. Consider your audience's preferences when choosing marketing channels

3. Don't rely solely on social media - create a comprehensive online presence

4. Be patient with

Find out more about what we do at: www.charlottewibberley.co.uk