FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?

The FIR Podcast Network Everything Feed

Контент предоставлен The FIR Podcast Network Everything Feed. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The FIR Podcast Network Everything Feed или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

1M ago 15:52

MP3•Главная эпизода

Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion sections or severely reducing the space available for op-eds. Celebrity CEOs may well be able to pitch op-eds, but this channel is no longer an option for the leaders of most organizations. Many leaders are turning to LinkedIn to share their insights. Is that the only option? In this short midweek episode, Neville and Shel examine the state of thought leadership and the channels communicators may not be considering.
Continue Reading →

The post FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong? appeared first on FIR Podcast Network.

139 эпизодов

#Tech #Tech News #News #News Talk #FIR Podcast Network Everything Feed #Thought Leaders