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FIR #440: Experimenting for Influence
Manage episode 456250948 series 1391833
Контент предоставлен The FIR Podcast Network Everything Feed. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The FIR Podcast Network Everything Feed или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-makers in your company -- again, even if they assume you put your thumb on the scale. The phenomenon is similar to wrestling, with audiences knowing the match is staged by enjoying it all the same. Neville and Shel review some research on the subject and discuss ways communicators can apply experimentation to their work in this short midweek episode.
Continue Reading →
The post FIR #440: Experimenting for Influence appeared first on FIR Podcast Network.
139 эпизодов
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Manage episode 456250948 series 1391833
Контент предоставлен The FIR Podcast Network Everything Feed. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The FIR Podcast Network Everything Feed или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Even when they know it has been rigged, people assign a lot of credibility to experiments. When they see the experiment produce favorable results, for example, potential customers might be more inclined to buy. Experiments can also influence decision-makers in your company -- again, even if they assume you put your thumb on the scale. The phenomenon is similar to wrestling, with audiences knowing the match is staged by enjoying it all the same. Neville and Shel review some research on the subject and discuss ways communicators can apply experimentation to their work in this short midweek episode.
Continue Reading →
The post FIR #440: Experimenting for Influence appeared first on FIR Podcast Network.
139 эпизодов
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Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
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