Trends, AI and Authenticity in Internal Comms with Monique Zytnik

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In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains, responds to content overload and the need for more meaningful and strategic engagement.

On the topic of authenticity, Monique shares that while AI and outsourced content can support communication efforts, leaders should ultimately take responsibility for the content shared under their names to maintain trust and credibility. Her insights underscore the importance of genuine involvement and accountability in today’s fast-paced, content-saturated world.

The conversation also explores:

• Strategic Trends in internal communication, including the shift toward more integrated, external-facing internal messages and the rapid evolution of workplace dynamics.
• Leadership in Scaled Communication – Monique discusses the need for leaders to understand scaled communication to better support employees through rapid changes.
• Emerging Technologies – We discuss VR, blockchain, and mixed reality, and their potential to bring immersive, authentic experiences to internal communication.

Monique Zytnik’s expertise in AI-driven communication provides an invaluable perspective on the evolving role of internal comms in an AI-powered era.

About Our Conversation Partner

Monique Zytnik is an award-winning, global internal communication leader based in Berlin, Germany and author of Internal Communication in the Age of Artificial Intelligence. She has worked internationally, presented on communication best practices at world conferences, and guest-lectured at universities.

Her campaigns have been recognised by Gartner, Mumbrella CommsCon, and the Digital Communication Awards. She regularly shares her knowledge through industry publications and podcasts.

She is currently the Chair of the International Association of Business Communicators (IABC) EMENA Region.

Follow Monique on LinkedIn

Links From This Interview

• Monique Zytnik (website)
• Internal Communications in the Age of Artificial Intelligence (book)
• The sweet spot* In the comms industry we still seem to have our noses firmly stuck into large language models (ChatGPT) and other generative AI such as video… (LinkedIn post)

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