Exploring The ‘In-Between’ With Arif And Sabeen From Chikka Chikka

The Firebelly Social Show

Arif Khan and Sabeen Hasan are the dynamic husband-and-wife duo and Co-founders of Chikka Chikka, a brand that reimagines traditional South Asian fennel seed mixes with healthier ingredients, including maple syrup and no artificial additives. Their backgrounds in strategic planning and architecture, combined with their creative synergy, have propelled their brand forward. Arif and Sabeen's entrepreneurial journey began with transforming an abandoned biker bar into a vibrant restaurant, showcasing their ability to see potential where others might not. They are on a mission to share their cultural heritage in a way that resonates with health-conscious individuals and adventurous food lovers.

In this episode…

In a world where food and tradition collide with modern innovation, how can one redefine a beloved cultural staple without losing its essence? Can a small tin of seeds capture the imagination and taste buds of an entire community while promoting health and sustainability?

Arif Khan and Sabeen Hasan, the creative minds behind Chikka Chikka, have taken a traditional South Asian practice of consuming fennel seed mixes and reimagined it for a modern audience. They started with an award-winning restaurant, later transforming their passion for authentic and healthy ingredients into a new venture. Using maple syrup instead of refined sugar, they crafted a unique blend that maintains the cultural heritage while appealing to health-conscious consumers. Their innovative approach has sparked nationwide interest, spreading through word-of-mouth and organic growth, as they remain committed to sustainability and community engagement.

On this episode of the Firebelly Social Show, Duncan Alney talks with Arif Khan and Sabeen Hasan, Co-founders of Chikka Chikka, about redefining traditional South Asian fennel seed mixes. They share their journey of repurposing an abandoned biker bar into an award-winning restaurant, the origin story of Chikka Chikka, and the health benefits of fennel seed mixes.