80 subscribers
Работайте офлайн с приложением Player FM !
Inside the wild, complex, obscure and incredibly important world of media buying
Manage episode 455151898 series 2581955
In the second of two episodes looking at New Zealand from Australia, Duncan Greive speaks to Paul McIntyre – founder and publisher at Mi3 – and one of the most credentialed journalists on advertising, tech and media in this part of the world. He wrote a story in late October which detailed the perverse incentives of the move to so-called "principal media", and how Australia's media looked at New Zealand as a cautionary tale to be avoided. We go deep into those topics and the tensions between content companies and big tech to try and get a deeper understanding of what has happened to advertising in recent years.
Learn more about your ad choices. Visit megaphone.fm/adchoices
252 эпизодов
Manage episode 455151898 series 2581955
In the second of two episodes looking at New Zealand from Australia, Duncan Greive speaks to Paul McIntyre – founder and publisher at Mi3 – and one of the most credentialed journalists on advertising, tech and media in this part of the world. He wrote a story in late October which detailed the perverse incentives of the move to so-called "principal media", and how Australia's media looked at New Zealand as a cautionary tale to be avoided. We go deep into those topics and the tensions between content companies and big tech to try and get a deeper understanding of what has happened to advertising in recent years.
Learn more about your ad choices. Visit megaphone.fm/adchoices
252 эпизодов
All episodes
×![Artwork](/static/images/128pixel.png)
1 NZME pivots to video in 2025, the problem with TVNZ's cricket hit and DeepSeek explodes the AI world 50:48
![Artwork](/static/images/128pixel.png)
1 Summer reissue: Australia has banned social media for under 16s. And that's just the beginning 57:25
![Artwork](/static/images/128pixel.png)
1 Looking back on the media horror movie that was 2024 1:21:39
Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.