Working Alongside Businesses to Shift Attitudes

The Frontline

In this, the third and final episode of our mini-series exploring the opportunities and challenges that come with businesses supporting LGBTI equality, we are looking at how companies can bring about positive change through representation in advertising, meaningful campaigns, and partnering with LGBTI organisations. We’re looking at this through the lens of one very successful partnership and campaign, between Mermaids, a UK organisation helping trans, nonbinary and gender diverse children, young people and their families, and the coffee giant, Starbucks. With me to talk about the #WhatsYourName campaign, and what it means in terms of opportunities for partnerships between LGBTI organisations and businesses, is Susie Green, the CEO of Mermaids.

Find out more about to work of Mermaids here.

See the #WhatsYourName campaign here.

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