807: Turn Your Service-Based Business Into an Online Powerhouse

The Goal Digger Podcast

Fun fact: I connected with my guest today on Instagram as my family and I were planning our first garden!

Nicole Burke is the visionary behind Gardenary, a brand that inspires people to grow at least a little bit of their own food using accessible gardening methods, creative tips and tricks, and a unique aesthetic. And although this is definitely a zone of genius of hers, Nicole is more than a gardener!

Recently, she has expanded her influence with her personal brand, HeyNicoleBurke!, where she teaches entrepreneurs how to grow their businesses on Instagram using a distinctive social strategy focused on short 5-second videos.

In this conversation, we're diving into the key strategies Nicole used to quadruple Gardenary’s Instagram audience in just 15 months and how she managed to quadruple shop sales in the same period. We’ll uncover the secrets behind Gardenary Inc’s record revenue growth, achieved without any ads and solely through short-form video content.

Nicole also shares insights into creating engaging content, avoiding common social media pitfalls, and balancing her various roles as an entrepreneur, author, and influencer. You don’t want to miss this one… Click play now!

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Goal Digger Show Notes: https://www.jennakutcherblog.com/nicoleburke

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