Trends by Twitter: Understanding consumer shifts through tweets

The Great Indian BrandWagon

The story of the 'changing India' has been told many times over. Diverse, fragmented, and chaotic as it may seem, India and its people have navigated their way to a newer reality that has been revealed over a period of time. Today, the people of India are finding a way of life that has been influenced to a great extent by the pandemic and the over 14 months of being in a semi-lockdown state. Are these trends or are they a new reality that brands and marketers need to be cognizant of? To discuss this and a lot more, this episode welcomes Preetha Athrey, Head of Marketing at Twitter India as she talks about the latest Twitter India Trend Report that highlights 6 interesting consumer trends that have been picked up through the conversations on Twitter. Especially relevant for the marketing fraternity who is constantly looking for ways to remain relevant to a changing consumer landscape.