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Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
Manage episode 402555008 series 2927316
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Your company is sitting on a stockpile of valuable customer insights—but accessing and extracting the right data to power effective marketing and engagement strategies can be a stretch. Sure, the answer is in the data—provided you know the right questions to ask and the events to prioritize. Stacy Earl, Head of CRM and User Retention at online rewards platform KashKick, returns to The Groove to spill the secrets about the data “gold mine” sitting in your CRM and how marketers can utilize it to decipher what users are doing from day one. She explains that CRM looks at more than demographics; it dissects customer behavior, too. And it belongs not in your marketing mix but with your data teams. We’re busting myths and breaking down data barriers in this episode. Join co-hosts Peggy Anne Salz and Jim Laurain, Head of Growth at Aampe, as we learn why CRM is more than a marketing tool and how to unlock this superpower to solve customer service issues, improve product, and rocket revenue.
CHAPTER TIMESTAMPS
00:00 - CRM belongs with your data teams
07:05 - CRM is more than demographics
09:05 - Become a customer to be a better marketer
11:39 - Digging into data activation
15:28 - Stop annoying your customers
17:16 - A/B testing done right
20:49 - How to get messaging right every time
25:35 - ChatGPT inspiration
29:49 - Is "unoptimized" messaging actually optimized?
36:12 - CRM data across all departments
38:38 - Rapid fire Q&A
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