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Episode 26: Brand Marketing vs. Performance Marketing. Which is better?
Manage episode 431910638 series 3411855
Контент предоставлен Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.
Marketers are taking to Twitter and LinkedIn to take sides:
"See, this is why you should focus on brand marketing" - Brand Marketer
"No! Performance marketing still works"- Performance marketer
We share our thoughts on this topic and share when we think each type of marketing makes sense. Hope you enjoy the debate!
The linkedin post: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/?trackingId=4hwmp4UlQNyDwPI%2F%2BSN2kA%3D%3D
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