Ep#381 Chip Royce: Unleashing Growth Potential: Exploring B2B Opportunities through Indirect Sales Channels

The Growth and Scaling Podcast with Todd Westra

The Growth and Scaling Podcast with Todd Westra

From tech enthusiast to industry maestro in just one year! Meet Chip Royce, the brains behind Fusion3, a Techstars Mentor, and the visionary Founder at Flywheel Advisors, Inc.

Discover Chip's expertise in generating B2B opportunities and unveiling unconventional sales channels. He addresses the challenges of growth plateaus in businesses and advocates for exploring indirect channels for sustained success.

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Ways to connect with Chip Royce:

• Email: [e-mail]

• Website: http://www.flywheeladvisors.com/

• Company Twitter: https://twitter.com/flywheel_nc

• Personal LinkedIn: https://www.linkedin.com/in/chiproyce/

• Company Instagram/: https://www.instagram.com/flywheeladvisors/

• Company LinkedIn: https://www.linkedin.com/company/flywheel-advisors/

What’s in this podcast episode?

00:32 Who is our guest for today and what is his business

01:52 How did he start his journey in the tech industry, leading to the establishment of a web design business and pioneering ventures in internet startups

03:32 How did he scale a business through strategic partnerships, particularly for those post-launch and seeking growth beyond acquisition and product innovation

03:51 What he saw about all companies most of the time

05:50 What causes revenue plateaus

06:11 How does he address the common pitfall of relying too heavily on Google Analytics and customer data, leading to a potential oversight of 99% of the market, and how does he navigate the challenge

07:05 How does he tackle the impact of imposter syndrome, and why is it important to stay open to change and build stronger connections with customers

08:07 How do they help companies develop strategies to leverage customer feedback effectively

08:57 How does he highlight the importance of working closely with indirect partners, ensuring communication and data flow to avoid being blind to what's happening in the backend

11:15 Why is it crucial to establish strong relationships beyond senior executives

11:54 captaincouncil.com

15:20 What does he think as the causes of stagnation of growth

16:45 How does he assist business owners stuck in a revenue plateau in recognizing the issue, and what red flags does he look for at the start of an engagement to identify such problems

18:42 What are the various ways to create an indirect channel for selling products, considering both industry-driven and opportunity-driven approaches

20:05 How did the company overcome challenges competing with larger tax preparation businesses

22:29 How does having diversification provide resilience and flexibility in adapting to changing economic conditions

23:31 How does he assist companies in identifying where to focus, and how can they engage with him

25:31 Why is it important for companies to have external advisors to provide insights, ideas, and a counterbalance in team meetings

I highly suggest you watch this entire exchange between Chip Royce and ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

Full episode details here: https://links.thegaspodcast.com/381

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