How you turn clicks into customers | Conversion rate optimisation (CRO) with Will Laurenson

The GROWTH GAME by Drimify

The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1 Are you looking for ways to boost conversions for your eCommerce site? Join us as we chat with Will Laurenson, the CEO and lead consultant behind Customers Who Click, to go on a deep dive of Conversion Rate Optimisation (CRO). Amongst other high-level insights, discover the processes behind enhancing user journeys, and the methods behind tailoring CRO strategies for different eCommerce businesses. Think you already know CRO? Think again. To find out more about conversion rate optimisation, visit: https://www.customerswhoclick.com #eCommerceInsights #CRO #ConversionRateOptimisation #OnlineSalesGrowth #DigitalMarketingTips #SalesConversion #BusinessGrowthHacks #eCommerceSolutions #OnlineRetail #eCommerceTrends #CustomerRetention #ECommerceSuccess #Gamification #podcast CHAPTERS 0:00 What is conversion rate optimisation? 8:10 Will’s journey into CRO 15:55 Demonstrating value to customers 18:53 The points at which businesses invest in CRO 22:20 First considerations in a CRO analysis 26:40 Important questions when devising a strategy 29:00 The importance of testing 35:40 Gamification for conversions 37:50 The future of user engagement 38:45 Focusing on more than just conversion GAMIFICATION TO CHANGE THE WORLD Everyone loves to play. It’s part of human nature. At Drimify, play means pushing the limits of creativity and innovation. Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable. Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side. Take gamification superpowers into your own hands to level up your goals. #GamificationSuperpowers TRY THE DEMOS → https://drimify.com/en/apps/ FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :) Thanks for your support! See you soon on Drimify → https://drimify