Precision Marketing: Unlocking Business Potential through Customer Segmentation

The Harvest Growth Podcast

Identifying and interacting with the right customer segment can help you achieve marketing goals faster and with less effort. But most startups skip this preliminary step and end up with failed campaigns and low sales. In today's episode, we speak with an entrepreneur who got it right - and has built a thriving business as a result.

Kent Yoshimura is a Co-founder and the CEO of Neuro, maker of functional gum and mint products that have received excellent reviews on The New Yorker, Fast Company, Daily Beast, The Joe Rogan podcast and Shark Tank - and sells through more than 10,000 brick and mortar stores today. Although his company has found remarkable success in the mainstream, Neuro owes its first successful launch to something simpler - a Reddit forum.

Before becoming an entrepreneur, Kent loved participating in the Reddit forum, r/Nootropics, with people who are passionate about improving their energy and cognitive functions. The knowledge he acquired from those interactions helped him and his co-founder, Ryan Chen, create the first Neuro gum and mint. Also, members of the subreddit became their first customers and advocates, helping them meet the sales goal in less than three days.

Join us as Kent reveals why they targeted this niche audience in their first product launch, how to scale from serving a niche audience and early adopters to the mass market, and the reason for their company's continued success in a fast-paced digital environment.

In today’s episode of the Harvest Growth Podcast, we’ll cover:

● Why you should focus on early adopters when launching a new product.

● How to grow your customer base from early adopters to the mass market.

● How interacting with customers in all stages of the sales journey increases conversion rate and reduces cart abandonment.

● Why entrepreneurs should authentically interact with their target market and partners.

● The importance of personalization in highly competitive, multi-channel marketing in today's retail industry.

Neuro's gums and mints are formulated with clinically studied ingredients to help you get energized, calm or focused. Visit www.neurogum.com to learn more.

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Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!