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Reinventing The Wheel To Dominate Old Markets In a New Way - SharkWheel.com
Manage episode 362553686 series 3435890
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Zack Fleishman, CEO and Co-founder
SharkWheel.com
If you saw a square or snake-like car wheel on your way to work, would you stop to look? Most likely. And you may also tell others about it. This reaction is natural - we do this when we see something "worth making a remark about," as marketing author Seth Godin puts it in his 2003 Ted Talk. Godin also says that this factor ultimately decides what gets sold.
He's right, as today's guest on the podcast proves. Zack Fleishman is CEO and Co-founder of Shark Wheel, maker of the unique wheels already mentioned. While the wheels are not used for cars (yet), his company's skateboarding wheels were an instant hit - their Kickstarter campaign got over one million views in 30 days without any marketing spend. They also appeared on Shark Tank and mainstream media shows and won multiple international awards.
But instant attention did not equal instant big bucks until Shark Wheel expanded to serve agricultural businesses, doubling their annual revenue in just a few weeks. Fleishman tells all in this inspiring interview: the ups and downs of reinventing the wheel, finding new entry into old markets, and dealing with negative online reviews. Whether you're an entrepreneur, inventor or product marketer, this episode has something for you.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:
● Why standing out (differentiation) is integral to marketing success.
● Why creatively managing negative reviews can benefit your business.
● How reinventing your business model can transform sales and profits.
● And so much more!
Visit Sharkwheel.com to learn more about these unique wheels and their uses. For their uses in agriculture, go to Sharkwheelag.com.
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today.
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