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Small but Mighty: Leveraging the Power of Small Retailers in Driving Revenue Growth
Manage episode 405337983 series 3435890
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Today, we feature an entrepreneur who turned a personal-use invention into a booming business through inventive marketing and product development strategies. She is Marilyn Pianelli, the Owner and President of Headlight Harness, maker of various successful dog safety products. Initially driven by a desire to create a one-of-a-kind harness for her dogs’ safety during walks, Marilyn recognized its commercial potential after receiving enthusiastic feedback from fellow dog parents.
To ensure a successful launch, Marilyn strategically targeted smaller retail stores, a tactic that proved immensely fruitful, leading her to leave her full-time job to focus solely on her business venture. Today, Headlight Harness boasts a range of successful dog safety products, all inspired by Marilyn's ongoing connection with fellow dog owners, cementing the brand as a go-to destination for canine safety solutions. Don't miss out on the valuable lessons from Marilyn’s incredible journey from full-time employee/hobby inventor to entrepreneur. Join us now!
In today's episode of the Harvest Growth Podcast, we'll cover:
● Tips for growing profits through small retail outlets
● The importance of direct customer interaction for entrepreneurs
● Leveraging customer feedback to enhance product quality
● Utilizing test marketing campaigns to gauge product viability and market fit
Are you a doting pet parent who's worried about keeping your furry loved one safe during trips, walks or other outdoor adventures? Visit www.headlightharness.com to discover how Headlight Harness's innovative, high-quality pet safety products can keep your pets safe without any inconvenience to you.
To be a guest on our next podcast, contact us today!
Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!
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