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Three ways to get started with user generated content
Manage episode 404968757 series 3526992
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In this conversation, Mike Radley from Joli App discusses the importance of user-generated content (UGC) for hospitality and leisure brands. He explains that UGC has become popular due to changes in social media algorithms, which favour authentic and relatable content.
Mike highlights three ways to leverage UGC: using staff as content creators, involving customers in content creation, and collaborating with influencers and content creators.
He provides examples of successful brands that have implemented these strategies. Overall, UGC offers a low-cost and effective way to reach new audiences, engage with customers, and showcase the unique aspects of a brand.
Chapters
00:00 Introduction
00:31 The Rise of User-Generated Content
05:18 Using Staff as Content Creators
08:41 Involving Customers in Content Creation
11:51 Collaborating with Influencers and Content Creators
22:20 Conclusion
Mike's Linkedin bio.
This podcast is produced by Pilla - Create your operational playbook so work always gets done.
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