Episode 70 - Should you build an audience first or offer first?
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Do you first develop your offer?
Or do you first develop your audience?
Of course, the answer isn’t simple. And has a lot many nuances to consider.
In this episode, Shyam and I explore the pros and cons of both these strategies. Here are a few talking points -
- What is the difference between audience building vs. offer creation approach?
- The benefits and drawbacks of both the approaches
- How people buying from you can start trusting you
- When to consider the offer path and when to consider the audience building path
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