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Five Critical Mistakes That Can Cost You a Listing
Manage episode 441583723 series 3237066
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In this episode of the HyperFast Agent podcast, Dan Lesniak outlines the five key reasons why real estate agents may lose a listing and offers actionable strategies to overcome these challenges. He stresses the importance of **pre-qualifying sellers** to ensure they are motivated and serious about selling, as well as sending a comprehensive **pre-listing packet** to showcase the agent's value and prepare sellers for the process. Dan also highlights the need for **unique value propositions**, such as guarantees or performance-based incentives, to differentiate from competitors. He emphasizes the critical role of **presentation skills**, including asserting control of the process and addressing objections during the listing appointment. Finally, Dan discusses the importance of **early, frequent, and aggressive follow-up** to secure a signed agreement. By consistently analyzing both wins and losses, agents can improve their listing success rate and close more deals.
If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.
Join Dan as he discusses:
- **Pre-Qualifying Sellers**: How can agents effectively identify motivated sellers before the listing appointment to avoid wasting time on unqualified leads, and what key questions should be asked during the pre-qualification process?
- **Unique Value Propositions**: What are some examples of compelling value propositions that can set agents apart from competitors, and how can these be effectively communicated to potential sellers?
- **Improving Follow-Up Strategies**: Why is early, frequent, and aggressive follow-up essential for closing a listing, and what are the best practices for maintaining consistent and meaningful communication with potential clients post-listing appointment?
Notable Quote
"Just because you win a listing doesn't mean you did everything right—evaluate your wins as hard as your losses, because sometimes success can mask areas where you still need improvement." Dan Lesniak
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