The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Контент предоставлен Tom and IAB UK. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tom and IAB UK или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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10 media trends for 2023, with dentsu International’s Dan Calladine
Manage episode 348124439 series 1934726
Контент предоставлен Tom and IAB UK. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tom and IAB UK или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the finishing touches to his annual predictions. James and Dan delve into 10 significant media trends for 2023. Some you would expect, such as retail media and life post third-party cookies, as well as some you might not, such as fascinating thoughts around community and the rise of super apps. It’s a must-listen 30 minutes to set you up for what’s to come.
Hosted on Acast. See acast.com/privacy for more information.
208 эпизодов
Поделиться
Manage episode 348124439 series 1934726
Контент предоставлен Tom and IAB UK. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tom and IAB UK или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the finishing touches to his annual predictions. James and Dan delve into 10 significant media trends for 2023. Some you would expect, such as retail media and life post third-party cookies, as well as some you might not, such as fascinating thoughts around community and the rise of super apps. It’s a must-listen 30 minutes to set you up for what’s to come.
Hosted on Acast. See acast.com/privacy for more information.
208 эпизодов
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Похожие на The IAB UK Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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Player FM - приложение для подкастов
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