Transparent Leadership - Ashtan Moore - The Impactful Leadership Show - Episode # 029

The Impactful Leadership Show

Today’s guest is an internationally renowned entrepreneur, investor, and advisor that loves building companies and helping others do the same. Ashtan Moore is a Co-Founder & Advisor at Ironclad Accounting & Finance and a Co-Founder & Partner of Model B. Ashtan shares how transparency helps make better business decisions, the importance of good financial management, and some guidelines on investing in marketing for your company.

Takeaways:

• Don’t get too caught up in the “fake it until you make it” mindset because you need to be truly authentic and share your struggles. Without recognizing the reality of your company, you can prioritize the wrong goals and lose traction.
• Being as transparent as is reasonable in most scenarios will allow you to make better decisions; decisions which are the difference between companies that grow every month and those that get stuck in the mud.
• If you’re trying to sell fast enough to outrun your poor financial management you’re fighting a losing battle and as soon as a competitor who can sell as fast as you and has good financial management comes along your company is finished.
• If you don’t manage your financials well, you’ll never be able to invest in your growth. By managing your company’s financials, you’ll be able to forecast your growth for the next 3 to 5 years.
• The SBA shared that mid-market companies are investing an average of 12% of their gross revenue into marketing and advertising, however, many companies are either far above or below this average.
• You need to test different marketing activities for your company even though they all won’t necessarily drive ROI. Doing this allows you to see which activities do drive ROI and lets you forecast your growth based on how much you are going to invest.
• A shortcut around some of the marketing trial and error is to just contact people in your network that are running companies similar to yours and ask them what they are doing.

Quote of the Show:

• “You can never sell fast enough to beat poor financial management” - Ashtan Moore

Links:

• LinkedIn: https://www.linkedin.com/in/ashtanmoore/
• Email: [email protected]
• Twitter: https://twitter.com/ashtanmoore
• Instagram: https://www.instagram.com/ashtanmoore/?hl=en
• Model B website: https://www.modelb.com/
• Ironclad website: https://www.ironcladaf.com/

Shout Outs:

• The Right It by Alberto Savoia

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The Impactful Leadership Show is sponsored by the DC Chapter of the Entrepreneurs’ Organization. Learn more at https://www.eodcnetwork.org/home

The Impactful Leadership Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/