Bracken Darrell - Seven Minutes of Soundbites

The Impossible Network

TL:DR - If you're short on time and want some hear how Logitech CEO Bracken Darrell is transforming forward to build a more sustainable carbon-positive business and hear some of his wisdom then here are 7 minutes of key soundbites.

If you do have the time, on a run, cycle, or drive, check out the full episode.

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Now over to Bracken.

ABOUT BRACKEN

Hailing from Owensboro, Kentucky, Bracken pursued English in Arkansas and later graduated with a degree in Accountancy in Texas. He started his career as a public accountant at Arthur Andersen, then earned his MBA at Harvard, which propelled him into brand management at P&G. Eventually, Bracken transitioned to General Management at GE, paving the way for his appointment as Logitech's CEO in 2012.

While his career may appear impeccably linear on paper, Bracken has navigated and triumphed over imposter syndrome. He has been intentional with his goals, learned from mistakes, acknowledged successes, and remained humble and focused on the journey ahead—all the hallmarks of engineering serendipity.

Under Bracken's leadership, Logitech has seen remarkable growth. After a decade at the helm, driving innovation, digital transformation, and nurturing a design-led culture, Bracken is now dedicated to "transforming forward" and amplifying Logitech's impact beyond mere profit, ultimately benefiting both people and the planet.

Thanks to Katz Keily for the connection.

Social Links

Bracken on Linkedin

Links Mentioned

Memoirs of Hadrian Marguerite Yourcenar

Testament of a Furniture Dealer

Logitech

Don Smith on Emergence

Tony Fadell Build

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