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When and How to Add Publicity to Your Storytelling Arsenal with Publicist Beth Nydick EP: 186

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Контент предоставлен April Adams Pertuis. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией April Adams Pertuis или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Getting noticed in today's digital world can be really tough for business owners and entrepreneurs. So many platforms fight for our attention and make it hard to stand out. But there's a powerful tool that's often missed: media exposure. Even though it can greatly increase visibility and build trust, many people avoid trying to get media coverage. It's important to understand why media is not used as much as it could be and how clearing up this confusion can lead to great chances for getting noticed and expanding your business.

Enter Beth Nydick, our guest today on the podcast and a pro in the world of public relations and media. Beth breaks down the barriers to media exposure, sharing insider tips on how to grab people’s attention and make the most of every media opportunity.

Get all the links and resources at https://www.lightbeamers.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

224 эпизодов

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iconПоделиться
 
Manage episode 409083310 series 2794888
Контент предоставлен April Adams Pertuis. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией April Adams Pertuis или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Getting noticed in today's digital world can be really tough for business owners and entrepreneurs. So many platforms fight for our attention and make it hard to stand out. But there's a powerful tool that's often missed: media exposure. Even though it can greatly increase visibility and build trust, many people avoid trying to get media coverage. It's important to understand why media is not used as much as it could be and how clearing up this confusion can lead to great chances for getting noticed and expanding your business.

Enter Beth Nydick, our guest today on the podcast and a pro in the world of public relations and media. Beth breaks down the barriers to media exposure, sharing insider tips on how to grab people’s attention and make the most of every media opportunity.

Get all the links and resources at https://www.lightbeamers.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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Public speaking is one of the most common fears, but what if there was a way to make it easier (and even fun)? Improv, the art of spontaneous storytelling, can help you become a more confident speaker by teaching you to think on your feet, embrace the unexpected, and trust yourself in the moment. Whether you’re standing on a big stage, leading a meeting, or introducing yourself at a networking event, learning to roll with the punches can make all the difference. In this episode of The Inside Story Podcast, I sit down with Brian McCarthy, a mindset coach with a love for improv, to talk about how improv techniques can help you become a stronger, more confident speaker. Brian shares his personal journey of overcoming shyness, the lessons improv has taught him, and practical exercises you can try to boost your own confidence in speaking. This was such a fun conversation, and I’d love for you to join me and Brian as we talk about: 🎭 How improv helps you stop overthinking and just start speaking 😨 Breaking down the fear of public speaking—turns out, it’s not as scary as we think! 🛠️ Simple improv exercises you can do at home to improve your speaking skills 🎤 What to do if you freeze up on stage (hint: it’s not the end of the world!) 🤝 Why networking is just another form of improv and how to start conversations with ease 🚀 How getting more practice (a.k.a. “getting in the reps”) will make you unstoppable 😆 A hilarious “gibberish speech” exercise that will change the way you see public speaking forever 🔥 The real secret to confidence: leaning into the unexpected and owning the moment The next time you’re given the chance to share your story—whether on stage, in a meeting, or even just at a dinner party—go for it! Confidence isn’t about being perfect; it’s about trusting yourself and taking the leap. Try some of Brian’s improv-inspired techniques, get those reps in, and watch how much easier it becomes. Now, go out there and own your stage! Interview links: Website: McCarthyMindsetCoaching.com Email: brian@mccarthymindsetcoaching.com Free Guide: Breathing Room Ready to go ‘next level’ with your visibility, crush the stage with your story, and add new massive revenue to your business? Book a call with me >> here << and let’s explore the opportunities waiting for you inside the Speak Easy ! Our next cohort starts February 12th. Interested in joining The Prosper Network ? Find out more and sign up >> here << Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Running a business is one thing, but running it with your sibling? That’s a whole different level! Sisters Krissy Chin and Claire VanBemmelen have built multiple businesses together, and through trial, error, and plenty of laughs, they’ve mastered the art of balancing family and entrepreneurship. Their secret? Playing to their strengths—Krissy is the big-picture strategist, while Claire is the creative branding expert. And now, they’re on a mission to help other business owners create websites and brands that truly feel like them. For this episode of The Inside Story Podcast, I sat down with Krissy and Claire from K&C Creative to talk about what it takes to build a strong online presence and a thriving business partnership. From website strategy to branding tips—and a few sisterly debates along the way—this conversation is packed with valuable insights for business owners at any stage. Krissy and Claire shared more than a few nuggets of wisdom in this conversation, so I invite you to listen in as we talk about: 👯‍♀️ Could you work with your sibling? Krissy and Claire spill the truth about running a business together. 🌟 Your website should be your #1 employee! Find out why having a strong online presence matters more than ever. 🎨 Branding is more than pretty colors—it’s about connection! Learn how to make your website feel like you. ✍️ Stuck on website copy? AI to the rescue! Krissy shares how ChatGPT makes writing your site a breeze. 🛠 The one-page website hack! No more excuses—get your brand online fast with this simple solution. 🔄 Business (and branding) evolves! Why your website should grow with you and not stay stuck in time. 💻 Want a shortcut to a polished website? The sisters share a game-changing tool to help you launch with confidence. Family and business can mix—if you do it right! Krissy and Claire prove that with the right balance of creativity, strategy, and communication, anything is possible. Whether you’re working with family or building a brand solo, the key is to stay authentic, take action, and keep evolving. Tune in now for a behind-the-scenes look at their journey and get inspired to take your own brand to the next level! Interview links Connect with Krissy and Claire at K+C Creative https://www.kandccreative.com/ Krissy on LinkedIn https://www.linkedin.com/in/krissy-chin-551879181/ Claire on LinkedIn https://www.linkedin.com/in/clairevanbemmelen/ Ready to go ‘next level’ with your visibility, crush the stage with your story, and add new massive revenue to your business? Book a call with me >> here << and let’s explore the opportunities waiting for you inside the Speak Easy ! Our next cohort starts February 12th. Interested in joining The Prosper Network ? Find out more and sign up >> here << Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Winning at parenting isn’t about perfection—it’s about connection. It’s about building trust, fostering open conversations, and creating a space where kids feel safe to share their thoughts and emotions. It’s about learning how to listen, how to respond with empathy, and how to navigate the ups and downs of family life together. When families improve their communication, they create an environment where everyone feels heard, supported, and valued. I had such an incredible conversation with Jenn Brown, a life coach who is passionate about helping families connect in deeper, more meaningful ways. Jenn has faced some major challenges in her own life, and she shares how those experiences shaped her mission to support parents and teens. In this episode, she opens up about the power of communication, trust, and creating a safe space for our kids to be themselves. Join me and Jenn as we talk about: How Jenn turned her family’s struggles into a mission to support others The unexpected power of intentional fun in family bonding Why safe spaces are the secret ingredient to better communication with your kids Tips for parents to embrace their kids’ unique paths (even if it looks different from theirs!) The role of vulnerability in breaking down barriers with teens How to shift from parenting out of fear to parenting with trust What “Mom University” is all about and why moms need it! This episode is packed with heartfelt stories and actionable tips that can help families grow stronger together. Whether you’re a parent, educator, or someone who supports young people, there’s something here for you. Share this episode with a friend who might need encouragement, and let us know your biggest takeaway—YOUR story matters, and we’d love to hear it! Interview link Connect with Jenn at https://www.jennbrowncoaching.com/ Ready to go ‘next level’ with your visibility, crush the stage with your story, and add new massive revenue to your business? Book a call with me >> here lightbeamers.com/speakeasy << and let’s explore the opportunities waiting for you inside t he Speak Easy ! Our next cohort starts February 12th. Interested in joining The Prosper Network ? Find out more and sign up >> here lightbeamers.com/prospernetwork << Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Sharing your story can feel uncomfortable—believe me, I know! It’s a vulnerable act that often pushes us far outside our comfort zones. But I’ve learned that stepping into this discomfort is exactly what allows us to create connection, inspire others, and fulfill a bigger purpose. If you’ve ever hesitated to share your story because it feels scary or overwhelming, this episode is for you. In this episode of The Inside Story Podcast, I share a story that really made an impact on me during a concert I attended with my daughter. It shifted my perspective on what it truly means to share our stories and step onto bigger platforms. Listen in as I share with you: A powerful story from my daughter’s experience at a concert and how the phrase Altars Over Stages resonated with me The inspiration behind Josiah Queen’s song Altars Over Stages and how its message can guide your approach to storytelling Why sharing your story is not about seeking the spotlight but about serving others and shining a light The importance of letting go of pride and releasing expectations tied to visibility How to reframe storytelling as an offering to a greater purpose—whether that’s for your audience or something even bigger For anyone who feels hesitant about sharing their story, write down the phrase “Altars Over Stages” as a reminder to keep your purpose centered on service and impact. Let it remind you that your story isn’t about seeking attention—it’s about the lives you can touch and the hearts you can inspire. The world needs your light, and by stepping forward, you give others permission to do the same. If this resonates with you and you’re ready to step into your story, join me for the Called to Speak Speaker Challenge starting January 27th! This 5-day challenge will help you gain clarity, confidence, and tools to share your story and step onto bigger stages. Sign up now at lightbeamers.com/speaker. Finally, if this message touched you, share this episode with someone who needs encouragement. Together, we can remind others that their stories have the power to create light and connection in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
I'm back to my storytelling roots! After a brief holiday hiatus, I've been reflecting on how to best serve my audience. I realized that while marketing tactics are important, my true passion lies in sharing powerful stories. This episode is all about shifting your mindset from "marketing" to "storytelling" and how this simple shift can transform your business. In this episode, I explore the idea of "storytelling over marketing." We get into how to reframe common marketing tasks, such as email marketing and building funnels, through a storytelling lens. I also share practical tips on how to connect with your audience on a deeper level by treating them like friends and creating authentic, engaging content. Join me today as I share with you: Why it’s time to stop thinking like a marketer and start thinking like a storyteller again Viewing your email list as a group of friends you get to communicate with Ditching the term "funnel" and thinking of it as a customer journey—or even an invitation to a dinner party! Approaching your offers and services as a chance to invite people to sit at your table and have meaningful conversations Create content that feels like having a coffee chat with a friend I hope this episode inspires you to shift your own mindset from "marketing" to "storytelling." By approaching your business with a storytelling lens, you'll not only connect with your audience on a deeper level but also make the entire process more enjoyable and fulfilling. Remember, when you share your story, you shine a light. So keep telling your stories, keep connecting with your people, and let's continue to inspire and uplift each other. Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
After taking a much-needed hiatus, I’m thrilled to be back with The Inside Story Podcast! Stepping away for a little over a month allowed me to reflect, recalibrate, and realign the podcast’s mission with my heart. I realized it was time to take a fresh approach—one that puts storytelling front and center. Now, as we get into 2025, I’m excited to share updates, cast a vision for the future, and reconnect with you in new and meaningful ways. In this first episode of the year, I’m sharing everything I’ve learned during my break and how it’s shaping the next chapter for the podcast and Lightbeamers. Together, we’ll explore why storytelling—not marketing—will be our guiding principle, my vision for the podcast moving forward, and what the word "MORE" means to me this year. Plus, I’m giving you an inside look at exciting plans for Lightbeamers’ 10th anniversary, my upcoming book, and a free 5-day speaker challenge you won’t want to miss! So join me today as I share with you: The Power of a Pause: Taking a step back can provide clarity and help you refocus on what truly matters The Shift to Storytelling First: Storytelling will lead every podcast episode, email, and program at Lightbeamers in 2025 My Word of the Year – “MORE”: Embracing opportunities and stepping fully into my authentic self to make room for growth 10th Anniversary Plans: Celebrating Lightbeamers’ decade of impact with in-person events and deeper community connections Book Announcement: I’m writing a solo book to inspire others to tell their hard stories and shine their light Speaker Challenge: Join our free 5-day challenge from January 27-31, 2025, to create your own speaker one-sheet or media kit. As we embark on this storytelling-focused journey in 2025, I’m excited to see how we can grow together. If this episode resonated with you, I’d love to hear your thoughts! Drop me a DM, share your biggest takeaway, or let me know what you’d like to see on future episodes. Ready to join me in amplifying your own story? Register for our free Speaker Challenge happening January 27-31 at lightbeamers.com/speaker. Be sure to follow me on social media @Lightbeamers and subscribe to the podcast so you never miss an episode. Let’s make 2025 a year of MORE—more storytelling, connection, and light! Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Eating disorders affect millions of people worldwide, yet they are often misunderstood or overlooked. Disordered eating behaviors can range from restrictive dieting to binge eating and are influenced by a variety of factors, including societal pressures, personal experiences, and even generational legacies. Understanding these behaviors and the stories behind them is a crucial step toward healing and creating a healthier relationship with food. In today’s episode, I welcome an old friend, Jessica Setnick – a dietitian, educator, and advocate with over 26 years of experience in the field of eating disorders. Jessica shares her professional journey, insights from her work in advocacy, and personal reflections on disordered eating. Together, we explore the stories behind our eating habits and discuss practical ways to foster healing and self-awareness. Listen in as Jessica and I share our thoughts on: The difference between eating disorders and disordered eating behaviors How societal expectations and generational legacies shape our relationships with food Why being a role model for healthy habits matters, especially for parents Jessica’s personal journey with bulimia and how it informs her work today Simple, effective questions to reflect on your own relationship with food The importance of creating safe, shame-free spaces to share stories and foster connection How Jessica’s Healing Your Inner Eater workshop is empowering individuals and professionals alike This episode invites you to reflect on your own relationship with food and the stories that may be influencing it. By understanding these patterns, we can begin to heal, create healthier habits, and model positive behaviors for future generations. Remember, there is power in sharing your story and breaking free from shame—it’s the first step toward a more compassionate and balanced approach to eating and self-care. Take this opportunity to explore your food story and start your journey toward greater self-awareness and healing. Interview links Connect with Jessica https://www.jessicasetnick.com/ Heal Your Inner Eater https://healingyourinnereater.com/ o Get a discount on Jessica’s workbook with the coupon code PODCAST Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Personal branding is more than just a logo or a set of colors—it’s about creating a lasting impression that reflects your true essence. Your brand is your story, your message, and the way you connect with others, both online and offline. In today’s world, building an authentic and memorable brand is essential for entrepreneurs, leaders, and anyone looking to increase their visibility. In this episode, I sit down with Monique Bryan, a dynamic personal branding coach who specializes in helping individuals build their own “juicy” brands. From overcoming personal challenges to coaching clients on aligning their online presence with their authentic selves, Monique brings her signature energy and expertise to the conversation. Listen in as Monique and I talk about: The four must-have ingredients for creating a bold, buzzworthy personal brand Why sharing your story (even the mundane parts!) can set your brand apart How to ditch your fear of being seen and start showing up confidently online. The secret to aligning your digital footprint with your professional goals Monique’s tried-and-true formula for standing out in a crowded marketplace The one thing your brand must have to grab attention and spark conversations A free quiz to discover your branding level and next steps to level up! Monique’s insights on personal branding remind us that the best brands are those that reflect our true selves. Whether you’re a speaker, author, entrepreneur, or simply looking to show up more confidently in your life, this episode offers the tools and inspiration to make your brand stand out. Take Monique’s free branding quiz and start your journey toward a more aligned and impactful brand today! Ready to dive into this juicy conversation? Hit play now! Interview links Take Monique’s Branding quiz here https://www.juicybrandondemand.com/quiz Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Diversity and equality are not just buzzwords—they’re foundations for creating inclusive communities. Embracing diversity means honoring different backgrounds, perspectives, and lived experiences while fostering a culture of respect and equity. Beyond policies and training, real diversity work involves cultivating understanding and unity that strengthen teams, inspire innovation, and build trust. With the right approach, organizations and individuals can create environments where everyone feels valued and empowered to contribute. In today’s episode, I sit down with Marlene Godsey, a DEI expert and alumna of the Lightbeamers’ Speak Easy program. She shares her transformative journey in diversity, equity, and inclusion work and reveals actionable steps for creating unity among diversity in our communities and workplaces. This is such an important (and timely!) conversation, so I invite you to join me and Marlene as we talk about: True inclusion starts here: Why diversity is more than just ticking boxes From pain to purpose: How Marlene’s story fuels her DEI mission Simple steps to real change: Practical ways to bridge cultural divides Breaking down privilege: Embracing empathy to transform perspectives Curiosity leads to connection: How asking questions can shift mindsets Lead by serving: The powerful role of service in DEI work Representation that matters: Marketing and hiring for the future’s diverse world This episode is a must-listen for anyone looking to deepen their understanding of diversity, equity, and inclusion and make a meaningful impact in their community or workplace. Tune in to hear Marlene’s inspiring story and practical advice on creating unity among diversity. Ready to make a change? Hit play now and learn how to take the first steps toward a more inclusive future! Interview links Check out Marlene’s work and sign up for her courses here https://www.marlenegodsey.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." —Gianni Versace Fashion is more than just clothing—it’s a reflection of who we are and how we want to express ourselves to the world. But for many women, shopping and getting dressed can feel overwhelming or tied to outdated trends. What if fashion could be a source of joy, confidence, and self-expression rather than stress? By changing our mindset and rethinking our relationship with our wardrobe, we can reconnect with our personal style in meaningful ways that feel authentic to us. Today, I’m joined by fashion stylist and creator of the Wear Joy Project , Casey Lum. Together, we look into Casey’s philosophy of finding joy in fashion and how women can reframe their mindset to feel more empowered by their clothes. Listen in on this eye-opening conversation as Casey and I talk about: Fashion is storytelling : Your wardrobe is an extension of who you are and tells a story to the world Casey’s TGIF Framework : Casey’s approach to fashion includes Thankfulness, Girl Gang (I love this concept!!), Inspiration, and Feeling Words Shop your closet : The concept of having a "no-buy" year, and letting women rediscover and style what they already own Changing our perspective from seeing fashion as something that makes us feel diminished to being a tool that makes us empowered Practice makes progress : Building a wardrobe that works for you takes practice, but it can be fun!! Sustainability and joy can coexist : You can still be fashionable and stylish while embracing sustainable shopping habits Confidence is what matters most This episode will inspire you to rethink your relationship with fashion and view your wardrobe through a new lens of joy, creativity, and self-expression. Start your own journey of wearing joy today! Interview links Website: wearjoyproject.com YouTube: https://www.youtube.com/@wearjoyproject Instagram: @wearjoyproject Tiktok: @wearjoyproject Freebie: How to Build Your Inspirational Style Guide Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Trauma and healing are powerful forces that shape our lives in ways we may not fully realize. While trauma can leave deep scars, it also offers an opportunity for growth and transformation. And then healing is the journey through which we reclaim our stories and use them as tools for empowerment. This journey not only impacts personal well-being but also has the potential to create positive change in relationships and professional environments. In this episode of The Inside Story Podcast , I sit down with Beth Jones, a long-time friend, Lightbeamers client, and author of the upcoming book Becoming an Empowered Survivor . Beth shares her powerful journey of healing from trauma and abuse, offering insights into how storytelling has been a transformative tool in her life. Beth is such an inspiration, and I invite you to listen in as we talk about: Turning trauma into a source of strength and empowerment after going through healing How storytelling played a vital role in Beth’s healing, and how she’s now helping others do the same Writing about trauma from a place of healing and focusing on empowerment, not blame Understanding that everyone’s story and experience of trauma is unique, and it’s important to focus on your own story The meaning of Beth's book cover that features a bright yellow design and dragonfly imagery and what they symbolize Confronting and processing trauma and breaking free from old patterns and masks How the end of the healing journey is freedom, joy, and love—a happier story ending for those willing to step into their brave Beth’s story is an inspiring reminder that no matter how deep the wounds of trauma, healing and empowerment are possible. Grab a copy of her book Becoming an Empowered Survivor and explore the transformative power of storytelling in your own life. Share your story—not only to heal yourself but also to shine a light for others on their path to healing. Interview links Connect with Beth through her website Grab a copy of her book, Becoming an Empowered Survivor Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
How do you get to seven figures in your business? It isn’t just about putting in the hours; it’s also about adopting a new mindset. It’s about recognizing that there’s enough abundance for everyone, including YOU. Believe in your worth, and you’ll unlock the potential to create a life where you have the freedom to pursue your passions. In today’s episode of the Inside Story Podcast, I have with me Holly Hillyer, founder of SevenStrongCo, who focuses on helping women grow seven-figure businesses. Holly shares her own entrepreneurial journey, starting from a corporate engineering job to becoming a successful business mentor. My conversation with Holly is filled with valuable insights as well as practical tips for growing a business, so I invite you to listen in as we talk about: How the abundance mindset started early in Holly, and how this shaped her approach to success and financial independence Mindset shifts being essential for growth , just like how Holly shifted her beliefs around hard work, success, and balance Storytelling being the key to connection and why building a seven-figure business isn’t all about selling Having a strategic system that can lead to ease and allows for balance and growth—without the burnout! The belief that income reflects impact and why women should embrace this power Using social media as a (free!!) tool for success including building a community, attracting ideal clients, and scaling a business—even without paid ads Detach yourself from outcomes and focusing on consistent actions and providing value Holly’s journey and insights offer a roadmap for women entrepreneurs who are ready to embrace wealth, make an impact, and achieve financial success. Two things to remember when growing a business: having an abundance mindset is key, and so is sharing your story. So go out there, take that next step toward your success—I’m here for it! Interview links Download Holly’s lead magnet template SevenStrongCo on Instagram Holly on Instagram Grab a copy of The Story Formula >> here << Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Astrology has been around for centuries, giving us a look into personality, behavior, and the cosmic energies that shape our lives. While many people turn to astrology for personal guidance, there’s growing interest in how it can be used in improving the workplace environment. By understanding the traits and tendencies of individuals, astrology has the potential to enhance team dynamics, strengthen leadership, and foster better communication at work. In this episode of The Inside Story Podcast, I sit down with Kelly Irene, a human resource professional and speaker who has integrated astrology into her life and career. Kelly shares her unique journey and how astrology became a powerful tool for both personal growth and professional development. Listen in as Kelly and I discuss: The way astrology can provide valuable insights into how individuals operate, making it a useful tool for improving workplace dynamics How understanding her moon and sun signs helped her rebuild her life after a major personal transformation Using astrology in the workplace, which can lead to better team relationships based on an understanding of each team member's strengths, needs, and ways of processing information How Kelly applies astrology in leadership and career coaching to help people identify the right environments and roles for their personal growth and success Bringing astrology into her own team and creating a culture of deeper understanding and empathy, allowing the team to work more harmoniously My own journey and how astrology resonates with my role as a storyteller If you're curious about how astrology could impact your life and workplace, Kelly Irene offers an inspiring look at its practical applications. Listen in to explore how you can use these insights to align your personal and professional paths. Be sure to visit Kelly's website to learn more and grab her free "Cosmic Confidence" guide. And as always, stay tuned for more inspiring stories on the Inside Story Podcast! Interview links Connect with Kelly Irene https://mosttrueyou.com/ Instagram https://www.instagram.com/mosttrueyou/ Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Selling can be tough for a lot of people, especially if it doesn’t come naturally. Whether it’s the fear of being rejected, feeling awkward about promoting yourself, or worrying about coming off as too "salesy," it’s easy to see why so many struggle with it. But the truth is, selling doesn’t have to feel uncomfortable. When you approach it with confidence and authenticity, it can actually be a natural extension of the work you love to do. In this episode, I’m excited to sit down with Sara Torpey, a former educator turned business coach who’s helping people rethink how they approach sales. Through her program Selling for Weirdos , she helps service-oriented entrepreneurs embrace their unique approach to sales without feeling pushy or fake. If selling has ever felt awkward or overwhelming for you, this conversation is a must-listen! Join me and Sara as we talk about: The challenges in selling, especially for service-based entrepreneurss How Sara shifted careers from teaching to sales, to eventually launching her coaching business Her sales philosophy, ABG or Always Be Giving (I love this acronym!!), and how to lead with service and generosity A mindset shift around instances when people say “no” – and this is a good one! Being confident in your offer and your expertise I hope this conversation with Sara has inspired you to rethink how you approach selling and feel more confident about sharing what you offer with the world. Remember, selling doesn’t have to feel forced or uncomfortable when you lead with service and authenticity. Interview links Check out Sara’s programs and offers here Connect with her on LinkedIn Join her Facebook group, Uncomplicating Business for Teachers, Helpers, and Givers Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Speaking is a powerful tool for sharing your message and establishing authority in your field. It doesn’t matter what industry you’re in; being a speaker opens doors to opportunities that can really increase your visibility and make a positive impact on your business. Yet so many men and women think speaking is not for them and don’t realize there’s a speaker in them waiting to be heard. In this episode, I dive into how my own speaking journey began and the challenges that came with getting to where I am today. Plus, I give you a quick look at the different types of speakers and their strengths, and help you identify the kind of speaker that you are. So join me today as I get into: The power of vulnerability in speaking Overcoming the fear of speaking and how this can lead to unexpected professional and personal growth The importance of consistency in sharing your story How storytelling isn't just personal; it can also be a powerful tool for building your brand or business The four speaker types and how you can find out which type you are Finding your voice and honing your unique message to stand out and make a lasting impact Whether you're just starting or have been speaking for years, understanding your unique speaker style can help you unlock new opportunities and build deeper connections. Remember, every great speaker began with a single story and a willingness to be vulnerable. So, if you've been holding back, now is the time to step up, embrace your voice, and let your message shine. The world is waiting to hear your story—go out and start speaking! Resources Find out your Speaker Superpower Style by taking our quiz >> here << Join our FREE 5-Day Speaker Challenge, Called to Speak, by signing up >> here << Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
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