It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Trish Robinson, MassMutual Financial Group: Bringing Life to Life
Manage episode 148682 series 2651
Контент предоставлен A.M. Best Company. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией A.M. Best Company или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Trish Robinson, Senior Vice President, Strategic Communications and Community Responsibility, MassMutual Financial Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how MassMutual is taking a surprising approach in some of the most familiar marketing channels.
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69 эпизодов
Поделиться
Manage episode 148682 series 2651
Контент предоставлен A.M. Best Company. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией A.M. Best Company или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Trish Robinson, Senior Vice President, Strategic Communications and Community Responsibility, MassMutual Financial Group, at the 2007 Insurance Marketing and Advertising Summit in New York City, sponsored by Best's Review magazine and the A.M. Best Company. Her presentation describes how MassMutual is taking a surprising approach in some of the most familiar marketing channels.
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69 эпизодов
Minden epizód
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Похожие на The Insurance Marketing and Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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