Jewelry Store Confidential

The Jewelry Coach presented by Hupp Jewelers

Owner of Hupp Jewelers, Angela Peterson, spills the beans on her competition. Dropping some knowledge on the big box stores. According to their LinkedIn profile, "Akron, Ohio-based Sterling Jewelers is one of the U.S. operations of Signet Jewelers, making it part of the largest specialty retail jewelry company in the world. Signet is the largest specialty retail jeweler in the US, UK and Canada. Signet’s results derive from the retailing of jewelry, watches and associated services. The business is managed as three operating divisions: the Sterling division in the US, the Signet UK division, and the Zale division, which operates in the US and Canada. Sterling has more than 1,500 stores across the United States. Sterling Jeweler's mall stores are known nationwide as Kay® Jewelers ("Kay®"​), and regionally under a number of well-established and recognized names, such as JB Robinson Jewelers. Sterling's destination superstores are known as Jared®, The Galleria of Jewelry ("Jared®"​). Every Jared® location has an on-site design and service center where many repairs can be completed within one hour. The facility also mounts loose diamonds in settings and provides a custom design service."

"In the U.K., Signet is the largest specialty retailer of fine jewelry with more than 500 stores. Primarily situated in main shopping thoroughfares with high pedestrian traffic or shopping malls, the stores are known as "H.Samuel"​ and "Ernest Jones"​.

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