It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Контент предоставлен The Justin Brady Show and Justin Brady. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Justin Brady Show and Justin Brady или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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What has momentum for 2023? Mike Berland of Penta Group has a proven process.
Manage episode 352876516 series 2777949
Контент предоставлен The Justin Brady Show and Justin Brady. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Justin Brady Show and Justin Brady или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Mike Berland is nuts... or at least that's what I thought when I first hosted him on this very show years ago. He claimed to have developed a tool that analyzes what has cultural momentum, and therefore what the future likely looks like. But after he kept predicting trends using his "M Factor" analysis, I knew he was onto something. (It was also a bit creepy!) I ask him what 2023 has in store for us.
Berland is the founder of Decode_M, recently acquired by Penta Group. Berland applies a physics definition to culture. Mass X Velocity = Momentum. They do this by analyzing all public available information from social media, blogs, news, and publicly accessible data. He explains why 7-11 will be the surprising brand winner of 2023, and ideas that have momentum you can tap into.
What are the big ideas that will drive you to success in 2023 with steadily rising inflation? Helping customers save money instead of using credit, moving from whimsy to function, and getting your brand ready for the stakeholder economy. Learn more about these ideas on the show notes page. https://justinkbrady.com/mike-berland-penta-group
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Manage episode 352876516 series 2777949
Контент предоставлен The Justin Brady Show and Justin Brady. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией The Justin Brady Show and Justin Brady или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Mike Berland is nuts... or at least that's what I thought when I first hosted him on this very show years ago. He claimed to have developed a tool that analyzes what has cultural momentum, and therefore what the future likely looks like. But after he kept predicting trends using his "M Factor" analysis, I knew he was onto something. (It was also a bit creepy!) I ask him what 2023 has in store for us.
Berland is the founder of Decode_M, recently acquired by Penta Group. Berland applies a physics definition to culture. Mass X Velocity = Momentum. They do this by analyzing all public available information from social media, blogs, news, and publicly accessible data. He explains why 7-11 will be the surprising brand winner of 2023, and ideas that have momentum you can tap into.
What are the big ideas that will drive you to success in 2023 with steadily rising inflation? Helping customers save money instead of using credit, moving from whimsy to function, and getting your brand ready for the stakeholder economy. Learn more about these ideas on the show notes page. https://justinkbrady.com/mike-berland-penta-group
214 эпизодов
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Похожие на The Justin Brady Show
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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