Dodgy K-Beauty Marketing Tactics

The Korean Beauty Show Podcast

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2M ago 25:05

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In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.

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EPISODE SUMMARY

Glass Skin Ads
Brands Covertly Infiltrating Online Communities to Advertise Products
Deceptive and Unfair Marketing Claims
Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations

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