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KPI VIP: Jeff "General Motors Jeff" Hunter
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In this episode of the KPI Cafe, we offer up our second-ever VIP Spotlight episode that features "General Motors Jeff" of Prouse Chevrolet. You have an opportunity to learn about a fellow automotive professional who has built a YouTube channel that boasts (at this point) 20,000 subscribers and more than 5,000,000 views.
In addition to learning about Jeff, you get to learn from Jeff. He offers up insights, best practice, and more on creating video content for your YouTube channel, which can honestly be applied to video content you create for yourself on most social media platforms.
Here's what you can expect:
Jeff Before He Was "GM Jeff" (2:30)
- Yamaha
- Learning Industry/Product
- "Let's Do Some Videos"
- 2018 Chevrolet Traverse
- "Put Yourself Out There More"
- Facebook to YouTube
Why Pivot from Power Sports Retail to Car Retail? (7:25)
- Truck/Tow
- Financial
- Passion
"I'm Canadian! I Have to be a Hockey Fan!" (9:52)
Building Product Knowledge Comfort (10:50)
- A Lot of Training
- Years Committed
- "I'm New Here"
- Aligning Needs w/ Product/Service
How Did Jeff Get Buy-In for His Evolving Role? (14:22)
- Dealership Operational Knowledge
- Actual Leads
What Was Catalyst That Sold Dealer Principal? (18:08)
- Not Just One Thing
- Own Analytics
Is There a Set Evolution of "General Motors Jeff"? (19:34)
- So Many Variables
- Understanding Evolution of Automotive Retail
Contextualizing Jeff's Role (22:22)
- Relational, Not Transactional
- Being Conscious of Everything
- Deliberate / Intentional
- Dealer's Own Resources
Pivot to Jeff's YouTube Content (28:50)
- Almost 20k Subscribers
- 5,000,000 Views
- Provide Value
Tips for Starting Your Own Video Content (31:53)
- Consistency
- Authenticity
- Questions Asked Dealership
- Cadence
Best Practices for Video Creation Strategy (36:37)
- Say and Deliver
- Be Dynamic
- Hook
- Variances
Time Investment from Conception to Posting (39:11)
- Chevy Silverado EV Example
- Editing/Post-Production
Recommended Tools (42:57)
Expectation Setting for Leads (47:21)
What Motivates Jeff Hunter? (51:27)
Following "General Motors Jeff" Content (53:04)
Разделы
1. Jeff Before He Was "GM Jeff" (00:02:30)
2. Why Pivot from Power Sports Retail to Car Retail? (00:07:25)
3. "I'm Canadian! I Have to be a Hockey Fan!" (00:09:52)
4. Building Product Knowledge Comfort (00:10:50)
5. How Did Jeff Get Buy-In for His Evolving Role? (00:14:22)
6. What Was Catalyst That Sold Dealer Principal? (00:18:08)
7. Is There a Set Evolution of "General Motors Jeff"? (00:19:34)
8. Contextualizing Jeff's Role (00:22:22)
9. Pivot to Jeff's YouTube Content (00:28:50)
10. Tips for Starting Your Own Video Content (00:31:53)
11. Best Practices for Video Creation Strategy (00:36:37)
12. Time Investment from Conception to Posting (00:39:11)
13. Recommended Tools (00:42:57)
14. Expectation Setting for Leads (00:47:21)
15. What Motivates Jeff Hunter? (00:51:27)
16. Following "General Motors Jeff" Content (00:53:04)
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