The Latino Vote - Live from Las Vegas

The Latino Vote

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2y ago 44:11

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The Latino Vote Podcast is live from the Campaign and Election Awards in Las Vegas, Nevada. Hosts Chuck Rocha and Mike Madrid, a Democrat and a Republican, respectively, are joined by Martha Salazar, director of agency relations at Univision, and Romero Lopez, regional vice president of sales for Telemundo Las Vegas. The panelists discuss the way Spanish media and Latinos consume information, and how political campaigns can reach this important voting bloc.

Salazar talks about Univision's efforts to "evangelize for the Hispanic voter" and let parties, campaigns, and candidates know the importance of the Hispanic vote. Lopez discusses the growth of the Spanish-language media market and the potential for political campaigns to reach this audience.

Rocha and Madrid offer their insights on how political campaigns can better reach Latino voters. They emphasize the importance of understanding Latino culture and values, and of using Spanish-language media to reach this audience.

The Latino Vote Podcast is a valuable resource for anyone interested in understanding the Latino vote and how to reach this important voting bloc.

In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.
Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocentury

Buy the #1 New Release on Amazon.

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#Politics #News #News Talk #Government #Latino Vote