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AI in Digital Strategy and the Creative Process: Bra Willy Seyama
Manage episode 400061583 series 3351635
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The digital landscape is continuously evolving, from the transformative role of AI to its impact on the future of digital marketing and the creative industry. Bra Willy Seyama, a seasoned specialist in digital marketing and analytics, unpacks some of the complexities of navigating brand safety amidst the rapidly changing dynamics of social media platforms, with a special focus on X (previously Twitter).
Seyama's insights highlight the critical need for brands to meticulously manage their online presence to safeguard their reputation.
Key points to look out for:
- Navigating Brand Safety in the Shifting Social Media Landscape: Essential for brand integrity in a dynamic digital world.
- The Imperative of AI Literacy: A must for marketers to leverage technology for innovation and efficiency.
- Harnessing AI for Enhanced Customer Experiences: AI's power to personalize interactions boosts engagement and loyalty.
- The Importance of Meaningful Metrics: Selecting metrics that align with brand goals is key to measuring marketing success.
- Adapting to the AI Revolution: Staying updated with AI advancements is crucial for creative innovation and strategic marketing advantage.
The Lead Creative Podcast is available on:
Audio editing and production by: Maishe Rakgoale
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Разделы
1. Overview of the Digital Landscape (00:00:00)
2. The Challenge of Measuring Impact (00:03:00)
3. Choosing the Right Metrics (00:06:15)
4. Digital Maturity Continuum (00:09:08)
5. The Obsession with Follower Numbers (00:11:33)
6. Using Metrics Effectively (00:14:19)
7. Quality of Followers (00:16:40)
8. Engagement and Brand Building (00:19:24)
9. The Value of Followers (00:21:46)
10. LinkedIn and B2B Marketing (00:23:13)
11. Opportunities for Organic Content on Social Media (00:28:54)
12. The Role of AI in Digital Strategy (00:36:31)
13. Using AI Effectively (00:41:18)
14. The Impact of AI on Jobs (00:48:29)
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