Работайте офлайн с приложением Player FM !
Positioning Your Brand for Success & Crafting your USP.
Manage episode 353679441 series 2338686
What makes your brand Unique and stand out from the crowd? Do you know how to craft a million rand positioning statement that sets you up for success?
In this episode we talking about the difference between a positioning statement, your unique selling point, and a slogan. We talk about why these are important for crafting a successful brand and we share tools that you can use to achieve this.
Positioning Statement Format (discussed in the podcast) ;
We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].
Enjoy the episode.
98 эпизодов
Manage episode 353679441 series 2338686
What makes your brand Unique and stand out from the crowd? Do you know how to craft a million rand positioning statement that sets you up for success?
In this episode we talking about the difference between a positioning statement, your unique selling point, and a slogan. We talk about why these are important for crafting a successful brand and we share tools that you can use to achieve this.
Positioning Statement Format (discussed in the podcast) ;
We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].
Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].
Enjoy the episode.
98 эпизодов
सभी एपिसोड
×Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.