Introducing LinkedIn Famous: The Personal Branding Podcasts for CEOs and Executives

The Linkedin Famous Podcast

Welcome to the LinkedIn Famous podcast! In this debut episode, host Brad Zomick, founder of Spectamur, shares his journey from SaaS marketing leader to personal branding consultant. Discover why building a personal brand on LinkedIn is essential for modern B2B leaders and how the platform has evolved to become the go-to space for thought leadership, trust-building, and driving real business results. Brad breaks down what to expect from future episodes, including insights from LinkedIn power users, founders, and creators who’ve built influence and pipeline through authentic content.

What You’ll Learn in This Episode:

1. What to Expect from the Podcast:
   • Interviews with LinkedIn power users, founders, and creators.
   • Deep dives into strategy, content, networking, and tools.
   • Practical takeaways you can apply to your LinkedIn presence immediately.
2. Who Should Listen:
   • This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to:
     • Build a personal brand that drives demand.
     • Learn the latest strategies for LinkedIn content, networking, and outreach.
     • Use LinkedIn as a tool for business growth.
3. Meet Brad Zomick:
   • Brad’s background as a SaaS marketer with over 12 years of experience.
   • Insights from his journey leading marketing teams, achieving two exits, and consulting executives.
4. The Evolution of LinkedIn:
   • How LinkedIn became the go-to platform for B2B branding during the pandemic.
   • The rise of LinkedIn influencers like Chris Walker and Sam Jacobs.
   • Why LinkedIn is now considered the “new SEO.”
5. Why LinkedIn Works:
   • People influence people: The power of trust and thought leadership in buying decisions.
   • Data insights:
     • 52% of buyers prioritize personal factors like trust and values in decisions (Dentsu B2B).
     • In 2024, a 23% increase in CEO activity on LinkedIn and 60% citing it as the most important platform (Inc. Magazine).

Memorable Quotes:

1. “LinkedIn is the new SEO. The content is just in a different channel.”
2. “People influence people. People buy from people they know and trust.”
3. “B2B sales and marketing have fundamentally changed. It’s time to adapt.”
4. “Sometimes, you just need to be around long enough, doing something meaningful, to get recognition.”
5. “Building a personal brand isn’t about fame; it’s about impact and driving results.”

Stay Connected:

📍 Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

• LinkedIn: linkedin.com/in/bzomick
• Spectamur Website: spectamur.com
• Linkedin Famous Substack: linkedinfamous.substack.com
• LinkedIn Famous on LinkedIn: linkedin.com/company/the-linkedin-famous-podcast