Drafting Truly Effective Social Media Posts for Your Business on the Make Money Mediating Podcast with Susan Guthrie #421

The Make Money Mediating Podcast with Susan Guthrie

Welcome to Make Money Mediating, the podcast that helps you turn your passion for mediation into a profitable business. In this episode, our host, Susan Guthrie, shares some tips for creating effective social media posts for your mediation business.

Social media is a powerful tool for marketing your services, but it's not enough to just post something and hope for the best. You need to craft your message carefully if you want to get results.

Here are some of the topics Susan covers in this episode:

• Knowing your audience
• Using attention-grabbing headlines
• Keeping it short and sweet
• Using high-quality visuals
• Using hashtags
• Including a call-to-action
• Being consistent
• Analyzing your results

Whether you're new to social media or a seasoned pro, these tips can help you create more effective posts that reach and engage your target audience!

Episode Transcript

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Mentioned in this episode:

Mosten Guthrie Trainings and Consulting Groups can be found here: https://mostenguthrie.com/training

Our next 40-Hour Family & Divorce Mediation Training will be held this September: https://mostenguthrie.com/40-hour-family-mediation/

GET SUSAN'S BRAND NEW BOOK! https://bit.ly/Success-Tips-Book

Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": here: https://www.linkedin.com/newsletters/daily-practice-building-tips-6979857568605114368/

Reach out to Susan at [e-mail]

Book an Hour Strategy Session with Susan and get started on brainstorming your new practice, project or problem: https://calendly.com/susanguthrie/strategy-session-with-susan-guthrie

Websites:

Susan Guthrie: https://susaneguthrie.com

Mosten Guthrie Academy: https://mostenguthrie.com

Social Media:

Susan on LinkedIn: https://www.linkedin.com/in/susaneguthrie/

Susan on Instagram: @susanguthrieesq
Mosten Guthrie on Instagram: @mostenguthrie
Make Money Mediating on Instagram: @makemoneymediating

Meet Our Creator and Host: Susan Guthrie

Nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, Susan Guthrie has been at the forefront of divorce practice for more than 30 years. After more than 20 years as a name partner in a leading law firm in Connecticut followed by establishing her own boutique Family Law and Mediation practice in 2012, Susan has in the past two years transitioned into one of the leading family, collaborative and mediation trainers in the world and regularly works with and consults with divorce professionals and attorneys in growing and marketing their practice for a happier and healthier life.

In 2020 Susan partnered with mediation legend, Forrest “Woody” Mosten, to create the Mosten Guthrie Academy to provide cutting edge gold-standard trainings for attorneys, mediators and other professionals. The Academy has grown in two years from one 40-Hour training program to a comprehensive curriculum of basic, advanced and specialized trainings and consulting groups for a vast family of dedicated professionals.

As a leading dispute resolution professional, Susan is honored to have been recently elected as Vice-Chair of the American Bar Association’s Section of Dispute Resolution and looks forward to serving as the Chair of the Section in the 2024-2025 Bar Year. She was also recently elected as the ABA Section Officer's Committee Vice-Chair Representative.

Susan is also an internationally renowned expert in online mediation and has been training colleagues and other professionals in the practical and ethical considerations of conducting their mediations online with her innovative programs and webinars for more than two years. To date, more than 25,000 dispute resolution professionals have benefited from her program and she has trained mediators in countries all around the world including programs for the American Bar Association (ABA), the Alternative Dispute Resolution Institute of Canada (ADRIC), and the National Association of Distinguished Neutrals (NADN) among others.

Susan is the award-winning creator and host of one of the top 3 divorce podcasts in the world and one of the top 1.5% of all podcasts worldwide, The Divorce & Beyond Podcast with Susan Guthrie which has more than 5,000,000 listens to date.