TMTL Author Interview: The Thought Leader Way

The Making of a Thought Leader

Thought leadership building for an organisation gets difficult if it is not backed by the senior leaders. Marketers often find themselves in the dilema of chaseing leads and showing ROI instead of owning the thought leadership agenda. How then can organisation in the long run differentiate itself from the competition?
On this value packed episode of The Making of a Thought Leader podcast, I am joined by Dr. Karthik Nagendra who is a marketer and also an author of book The Thought Leader way. Dr. Karthik explains how a a systematic approach can help organisations sustain thought leadership agenda in the long run.
Being a fellow marketer, I and Dr. Karthik talk all about the funnel chase and how thought leadership can help at each stage.
This is one episode you do not want to miss as it has elements for senior business leaders, actionable ideas for marketers and also insights for individuals to work upon.
Dr. Karthik is reachable on Linkedin - https://www.linkedin.com/in/dr-karthik-nagendra-ba874b7/
and his book is available on Kindle and Amazon - https://amzn.to/3rKy73v
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Thank you for listening!
You can connect with the host - Surbhi Dedhia - on LinkedIn to share ideas and thoughts on building your #thoughtleadership
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