How to Speak ABM: Episode 3 – Account Anthropology

The Marketing Cloudcast

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In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.

Guests:

Daniel Englebretson - Co-founder and Head of Client Services at Khronos
Neha Shah - Director, Product Marketing at Salesforce Pardot

Resources:

A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1

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