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Ep. 6 Content Mapping - How To Make Planning Your Content Easier & More Strategic
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Welcome back to another episode of the Marketing and the Margins podcast!
This is where we talk about the how-to of marketing your business, while running your business and living your life.
In this episode, I dive deep into the process of Content Mapping.
When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic.
In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here.
🌱In this episode:
- What is the Content Mapping?
- Why is it so helpful to your content planning process?
- How do identify your dream audience
- Identifying content buckets & the content to fill them
- An overview of what the customer journey is
- A few right-now tips for creating content for your digital business
The content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!
🔗 Connect with Katie:
TikTok - @katiekastnermarketing
Instagram - @katiemkmarketing
Blog - www.katiekastner.com
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