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SPECIAL SERIES: Mastering the Art of Short Form Content | Bathroom Break #18
Manage episode 436245503 series 2803920
I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips.
This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand?
Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
446 эпизодов
Manage episode 436245503 series 2803920
I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips.
This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand?
Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
446 эпизодов
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