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The Future of Search - Outrank Your Competitors in 2024 | Steve Wiideman | MMP #014
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In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search and the impact of AI-driven tools like Perplexity.
Tune in to learn how to future-proof your SEO strategy and ensure your brand remains visible in an increasingly competitive digital world.
Timestamps
0:00 Intro
0:30 Server Tips
3:45 Small Touches
8:28 SEO Steve
12:48 The Future of Search
14:27 Perplexity
23:45 Beat Your Competitor at AI Overviews
25:22 Doubling the Sales For Skechers
28:32 Chatgpt Prompt For Titles
33:45 Be Specific Or Cover Everything
38:20 Social Search & Discoverability
39:23 Google Prioritizing UGC & eCom
43:23 Good Content Worth it?
48:48 Videos & Images
51:47 Steve's Misfit
55:43 Thanks For Watching
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!
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