Why Investors Should Care About Revenue Operations

The Marketing Phoenix Podcast

Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy.

Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal rates, and 33% close rates!

Episode Notes

Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Revenue Operations is a critical factor for B2B tech investors to consider.

• Investors should evaluate a company's growth team, their technology stack, and content strategy to assess their potential for success.
• A strong growth team with experienced professionals in B2B marketing and sales is essential.
• A well-integrated tech stack that includes a user-friendly website, CRM, and marketing automation tools streamlines workflows and improves lead management.
• High-quality, targeted content that addresses buyer needs and drives conversions demonstrates a deep understanding of the market.
• A well-oiled Revenue Operations strategy can significantly increase qualified leads, deal rates, and close rates.
• The next time you evaluate a B2B tech startup, consider their Revenue Operations. It can be the key to identifying high-performing portfolio companies.

Keywords

Revenue Operations, Growth Marketing, B2B Tech Investing, Sales & Marketing Alignment, Investor Due Diligence, Content Marketing, Lead Generation, Deal Conversion, Marketing Strategy, Startup Growth, B2B Technology

Episode Collateral

• Due Diligence Audit (Brochure)
• 10 Steps to Align Marketing & Sales (Blog)
• Lead Mapping (Case Study)

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