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How Silk Balance Became a Leader in Spa Water Care: Insights from Susan McPhie
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Innovative water care solutions and eco-conscious consumerism are key to the future of spa water care.
Susan McPhie is the director of Global Sales and Marketing for SilkBalance. Susan, who has played a key role at Silk Balance since her father founded it in 2007, shares her expertise on spa water care and the growing demand for eco-friendly solutions.
Suan discusses the evolution of the spa water care industry, the importance of environmental responsibility, and strategies for retail stores to enhance customer retention through effective water care. Together, they explore emerging industry trends and answer a listener's question about future advancements in spa water care.
Key Moments
03:46 Eco-friendly water treatment.
07:41 Boosting loyalty with eco-products.
09:45 Subscription programs for retention.
13:54 Streamlining services for engagement.
16:09 Spa trends with Susan McPhie.
23:15 Innovation drives success.
Connect with Susan McPhie
LinkedIn: https://www.linkedin.com/in/susan-mcphee-9298924
Website: https://silkbalance.com/
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