📜A brief history of mobile user acquisition with Eric Seufert (Founder of Heracles Capital and mobildevememo.com)💼

The Mobile User Acquisition Show

Today’s episode is a re-release from our older podcast - How Things Grow.

Our guest is Eric Seufert. Eric is the Founder of Heracles Media and Mobile Dev Memo, the author of the book Freemium Economics, and one of the foremost experts on mobile user acquisition today.

Eric has worked on an incredibly wide variety of apps in very different capacities and he's seen it all from the early days where you could buy bot installs to hit the top 10 ranks on iTunes, to today's increasingly sophisticated world of automation and post-identifier growth.

While this particular interview is from a couple of years ago, and some of the specifics have changed in the light of ATT and post-privacy platform changes, a lot of the history and insight that Eric provides in this interview is very instructive - for in the past lie the seeds of the future, and reviewing this history of where we’ve come from helps us contextualize and prepare for a post-identifier future.

By the way, Eric is also a guest mentor for our workshop series Mobile Growth Lab - and everyone that registers by the 25th of July 2022 will receive his 2 hour workshop ATT survival guide. If you’d like to sign up, go to MobileGrowthLab.com.

KEY HIGHLIGHTS
🌰 Eric’s transition from analytics to UA

🧃 Self-learning that happened through a blog that eventually opened doors

🤿 Common misconceptions between ASO & SEO

🕹 How UA on mobile different from other media

🛠 The biggest mistakes made in UA during the early days

👾 AppGratis that closed down after a policy change by Apple

🧉 Bot installs were definitely a thing back in the day

🧊 The evolution of apps in terms of being professional and how it impacts their presence on the App Store

🐧 Working at Rovio on the Angry Birds franchise

🐥How the Angry Birds crossover became a hit

🔧 The kinds of challenges that companies will present to a consultant

📌 Agamemnon and what made it a distinct Saas product in the UA industry

✂️ The low down on programmatic - why it’s challenging & how to make it work
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/mobile-user-acquisition-eric-seufert-mobile-dev-memo/

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Note:
1. Mobile Growth Lab
Doors are open to the third edition of our workshop series The Mobile Growth Lab, designed to help you break the shackles of ATT’s measurement and performance losses and win in a post-IDFA world. The workshop kicks off on the 26th of July, 2022.

We have some exciting sessions planned and also some awesome guest mentors - Matej, Thomas, Claire & Eric.

Sign up for the free pre-course email series here: https://mobilegrowthlab.com/mgl3/
Register for the workshop here: https://mobilegrowthlab.com/

2. Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/
If you’re ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com