💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️

The Mobile User Acquisition Show

Two weeks ago we released an episode that outlined setting up and getting started with Facebook's Robyn. As a next step in this “how to” series, we will show you how to run a code on the setup.

Our Senior Mobile Marketing Manager Virendra Shekhawat takes us through the process of running a code on Robyn in the Youtube video that is linked to this episode. Make sure you check out the video to understand the variables on the system as well.

Stay tuned for part 3 of the series where we'll discuss interpretations, outcomes and insights from these.

if you missed the previous video in this series check it out here -

Part 1: Introducing Robyn & setting up the environment: https://youtu.be/3RnDfC1usZc

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/facebook-robyn-mmm-running-the-code


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