🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐

The Mobile User Acquisition Show

Контент предоставлен Shamanth Rao. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Shamanth Rao или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

10M ago 26:51

MP3•Главная эпизода

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show.
In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscription models.
Today’s episode is part of the Retention Club, a series of episodes on retention and re-engagement that are co-produced along with Adikteev.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/retention-club-nataliia-drozd/
KEY HIGHLIGHTS
📌 Hybrid teams enhance retention and engagement.
🔊Retention requires understanding daily to monthly user activities.
♣️ Distinguish strategies for subscription vs. user retention.
🪐 Tailor retention strategies to app niche and user base.
🌊 Product quality naturally boosts retention and lowers cancellations.
🖥 Web onboarding offers strategic advantages but demands careful execution.
🗡 Effective re-engagement relies on precise user segmentation.
🛒 Creative tactics like loss aversion boost re-engagement success.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

272 эпизодов

#MBA #Careers #Entrepreneur #Business #Shamanth Rao #Mobile #User Acquisition #Growth #Growth Marketing #Apps #Growth Hacks