#018: Culturalization in the Gaming Industry with Kate Edwards [Part 2]

The Native Experience Podcast: Translation, localization and multicultural marketing discussions

On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1.
Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations.
In our conversation, we explore Kate's experiences as a Geographer and Culturalization expert. We traverse a broad range of topics, from authentic world building in video games to geography’s role in market-to-market comparisons. We also discuss how SetJetters invites film tourists to go ‘beyond the frame’ by immersing themselves in the culture and history of film locations.
It’s always an incredible conversation with Kate Edwards. It’s amazing to see how her work in culturalization and geography is creating a truly native experience for diverse audiences.
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
Kate Edwards is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations.
She is also the former Executive Director of the International Game Developers Association from 2012 to 2017 and the Global Game Jam from 2019 to 2022. In addition to serving in several board and advisory roles, she is a geographer, writer, and corporate strategist.
Following 13 years at Microsoft, she has consulted for EA/BioWare, Google, Amazon, Facebook, LEGO, Ubisoft, and many other companies.
As an award-winning 30+ year veteran of the game industry, in 2021 she was included in the Forbes' "50 Over 50" Vision List as one of 50 veteran women selected from a wide variety of industries, and in the same year was inducted into the Women in Games Hall of Fame.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:

• Lexigo.com
• [e-mail]